The writing/publishing journey includes a stretch of highway running through a desolate landscape of blood and horror, the Valley of the Shadow of Death. It's usually just called Self-Promotion.
I've been happy to visit that territory less and less frequently in the months since my book came out, as I've learned more about walking a path with heart.
Part of the torture is the non-stop screaming of harpies with Advice: marketing, branding, networking, facebooktweettweetblahblahblah! So I was glad to come across a blog by author Maureen Johnson that expresses very well my thoughts about selling one's work on the Internet (it's funny too). Read her Manifesto here: